Google is about to come down hard on sites that don’t have a padlock symbol on the address bar. Secure sites have SSL certificates that bind a cryptographic key to your details. AND potential customers are much more likely to trust a secure site.
Slow sites are terrible for customer engagement and for the environment. Also, Google is starting to punish sluggish sites by dropping them down the rankings. You might have worked hard on keywords and SEO only to get penalised for load speed. There’s lots of ways to speed up a site. Don’t be afraid to raise this with your designer.
Your website should look great on ALL devices.
A good website has:
Responsiveness is essential.
If you wanted to make a change to your site tomorrow, would you who to ask? If your developer disappeared into the sunset would you be able to access your site? If not, sort this NOW.
You should own your own domain name. If you don’t already, ask your developer to transfer it into your name. It’s easy to do and doesn’t change the access to your site.
How many people are visiting? Where are they based? What pages most interest them? This information provides vital clues on whether you’re meeting your clients’ needs.
Is someone maintaining your site? Websites need updating to ensure that:
If your site no longer reflects your products, service or brand then you need to make some changes. If your website looks like it was designed in 2005 it might be worth giving it a fresh look altogether! A look at competitors’ websites is a great benchmarking tool for this.
